If you're out to create an executive income for yourself, via your new home based business, then be aware that a lot of your success will hinge on the niche you choose.

If you want to work from home and make a high income for yourself, the opportunity will always lie in scouting out profitable, accessible niches. Whether your business is home based or not, it's all about researching niches, identifying gaps in the market, knowing where the potential profit is, and figuring out whether you really can become a player in that niche.

But!!!

Research can only do so much. It gives you a good educated guess, yes. It can minimize risk. And testing is an absolute must. But the bottom line is that, when it comes to online business, there's an element of trial and error too (especially when you're a complete newbie!) So…

…what if the first niche you choose doesn't turn out to be as profitable as you first thought? What do you do then?

"Some Niches Just Aren't As
Profitable As Others"

Diversification (in terms of different niches ), can be key when it comes to being a successful infopreneur.

Why?

Because some topics simply won't be as profitable for you as others. Yet put together, their revenue streams can all mount up. And that's the key…

… to a nice fat executive income from your home based business.

For example, the visitors to site A (about topic A) might not be as responsive as those visiting site B (about topic B).

Another example: You may need twice the number of visitors for site C (about topic C) than you do for site D (about topic D) because Google Ads (for example) pay better for topic D.

Yep, not all Google ads are equal - what you make from Google ads (known as 'AdSense') will very much depend on the niche/s you choose. More on that in later posts…

Let's call the next example web site 'E':

Maybe Google Ads pay really well for adverts related to site E's topic, but alas, none of your visitors seem to be that interested in clicking on them.

Why?

Because maybe most of Site E's visitors are just here for the free information. Maybe most of Site E's visitors just aren't interested in spending their money right now, and so they aren't remotely interested in what any of the strategically placed adverts have to say.

Last example: Let's call it web site 'F'.

For Site F you may have decided to go for a really profitable niche. But unfortunately, that niche is also extremely competitive and, while you hope to increase your traffic numbers in the long term, right now, you don't get many visitors to your site. And that means Site F is only making you minimal income, at least for now…

Those are just a few examples. There are so many factors that come into play. So many reasons why one niche might not be as profitable for you as others.

"Spread The Risk:
Diversify… All The Way"

Of course, you can research many of these factors to minimize the guesswork. For example, here's an easy point-and-click system's step-by-step video guide, that will walk you through it...

But choosing a good profitable niche (that is not too competitive to get into) can be a tough call, especially when you're starting out. It can lead to much procrastination and over-analysis. And that can easily lead to 'paralysis':

By being unsure of which niche to go for, you can end up literally doing nothing, for fear of making the 'wrong' decision.

Your project has ended before it even started. 

Placing so much unneccessary pressure on yourself to choose 'the right niche', first time around, can literally be the kiss of death for your online venture. It's also a totally unnecessary burden to place on yourself…

It's much more prudent and realistic to expect to build a portfolio of different content-based sites over time. That way, you're spreading the risk and relieving yourself of that pressure. That way, if your first site makes a profit, but only makes 15% of your desired income, what the heck, you'd planned on building a few more… so onwards and upwards!

That executive income could become a pipe dream for your home based business if you don't have the end game in mind.

This is a long-term strategy:

You can work home and make a great income from the internet. There is indeed a massive opportunity and you can tap into it from home! But when it comes to the 'C-T-P-M' strategy (where you work towards attracting masses of free visitors from the Search Engines), don't 'shoot yourself in the proverbial foot' by underestimating just how long this race is. This is cross country - not the 100 metre sprint.

In other words:

If you are a seasoned internet marketing pro, who really knows their stuff, and has a good team behind them, then it certainly makes sense to focus all your efforts on building one huge site that targets an extremely competitive, yet highly profitable niche.

But, while you're a newbie with limited resources, it may be easier, faster, and more prudent, to find a few relatively profitable, less competitive niches, that you feel you can compete in (following the C-T-P-M process). After all, the less competitive the niche is, the easier it is to establish yourself there.

Just be sure to focus on a profitable niche though: You've only got so much time. So if you're going to spend that time going after a niche, you might as well choose a profitable one. Sure, it's great if you find a niche that's easy to get into…

…but if there's no money to be made, then what are you doing there?

 

The Long Term Plan -
Build Multiple Content-Based Sites

Here's a scenario for you:

What happens if you just focus your time on building one huge site, but interest in that one topic starts to decline for some reason? Or what happens if, all of a sudden, the Search Engines (e.g. Google or Yahoo) stop sending you as much traffic?

Yes indeed, diversification is better.

Minimize your risk!

Relieve yourself of the pressure.

And focus on taking action.

Keep reading for part 17…

The Home Business Geek